The Attrakt team has built its Guided DiscoveryTM Martech Platform with scale and yield being the core objectives. Clients often under-value and under-utilize content marketing
and its ability to qualify and convert customers. Attrakt is a content first platform capable of tracking and qualifying customers across every step of the user journey.
Erik embarked on his journey into affiliate marketing during freshman year at Babson College. Under the tutelage of two of San Diego’s largest media buyers, he created scalable systems and learned the art of making impactful direct response campaigns. Erik understands how to use data and technology to build audiences that produce real results for clients. He is the chief architect of our sponsored content network and reporting platform, working closely with our developers on the product roadmap.
Joshua is a web and mobile engineer experienced in both frontend and backend principles. With several years of freelance work under his belt and formal training in Computer Science, Joshua enjoys tackling projects with upfront planning and data-driven UX & UI solutions, built with the consumer in mind. He works closely with the Attrakt management team to bring their goals to life.
CEO, From The Future
General Partner, Archer Advisors
Founding Chairman of the Interactive Advertising Bureau
Executive Digital Consultant, DTC Brands
Ai / Health Technologist and Chef