Ecosystem-Led Growth: The New GTM Playbook for Technology Platforms
Ecosystem-Led Growth (ELG) is emerging as a transformative strategy for technology platforms, especially in the crypto space, where composability amplifies its potential. Unlike traditional marketing or business development, ELG focuses on creating value for developers, fostering authentic partnerships, and building thriving ecosystems. By addressing builder pain points, delivering actionable resources, and engaging communities authentically, ELG turns partners into advocates and amplifies platform growth.